Concepts and Definitions

Enterprise: The enterprise is an organisational form that produces goods and services using decision autonomy at first degree. An enterprise carries out one or more activities at one or more locations. The relation between enterprise and legal unit is directly stated by this definition:”An enterprise corresponds to a legal unit or combination of legal units.

Product innovation: It is the introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses. This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics.

Process innovation: Process innovation: A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.

Organisational innovation: An organisational innovation is the implementation of a new organisational method in the firm’s business practices, workplace organisation or external relations. Exclude mergers or acquisitions, even if for the first time. It must be result of strategic decisions taken by management.

Marketing innovation: A marketing innovation is the implementation of a new marketing strategy. It requires significant changes in product design, packaging, promotion or pricing. It does not include seasonal, regular and other routine changes in the marketing method.

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